The Power of Mobility: How Mobile Billboards Are Changing LA Advertising
In LA, one of the classic advertising forms seems to be more or less ineffective in catching consumer attention with all its noise: enter the mobile advertising truck California, Los Angeles , which has become a breathing, innovative medium to garner consumer attention. These moving billboards crawl through the traffic and deliver brands to their audiences in real-time. The Rise of Mobile Advertising in LA Los Angeles is a broad, heavily populated area full of traffic. Whereas old-school, static billboards do exist, they often fail to imprint in an occluded city like this. Mobile advertising trucks, in contrast, are a delightful alternative, carrying advertisements in full view of traffic. They are well-suited for penetrating neighborhoods with varying diversities, thus allowing a brand to speak thought-provokingly to specific communities. Creating awareness of a local event in Downtown LA or announcing the introduction of a new food product in Santa Monica can be achieved with ...